STEP ONE : The Vision
After completing our Seller's Survey, we will schedule an in-person Listing Appointment to do an initial walk-through of the property and deliver a tailored Listing Presentation.
The Listing Presentation will include a price analysis for your property with property comps, a strategic marketing plan, a proposed timeline based on your survey answers, and ways to move forward.
We provide you with choices. However, the decisions are yours!
STEP TWO : The Plan
Once you have signed a Listing Agreement, our Team Lead will finalize a Timeline and Property Prep Plan based on your goals as discussed in the Seller's Survey and during our listing appointment.
You will decide what, if any, updates/repairs need to be done to the property and we will schedule vendors to complete those tasks.
Simultaneously our Vision Lead will schedule the photographer, videographer, and virtual walk-through while beginning to develop the property-specific Marketing Strategy.
This includes the Property Website, researching local neighborhood events/resources to highlight, designing invitations for the private open house, and scheduling social media posts.
We recognize that every situation is unique. We apply our hands-on, intuitive approach to co-create a strategy tailored to your needs, values and priorities.
STEP THREE : The Offers
We will connect either in person or in The Wishery zoom room
TIMELINE
Getting a house to market depends on the client's needs. Do you want the property to be sold as quickly as possible or do you want to make updates that compete with the latest design trends?
Many people fall somewhere in the middle. Whatever you decide, there is no wrong answer.
PRICING
Our goal as agents is to get as many people to view your property as possible. This is done through excellent visuals, bold marketing, and strategic pricing.
When pricing your property we will pull "comps". These arr comparable properties of similar square footage, lot size, and style that have sold in recent months within a half-mile to one-mile radius.
We will also analyze the data from third-party real estate websites, which often use a sophisticated but incomplete algorithm, and we will occasionally hire a pre-appraisal for the property.
VISUALS
The importance of photography and elevated visual branding cannot be understated. Many houses fail to sell because the agent refused to hire a professional photographer and opted instead to post phone photos on the internet.
Your first showing to the public is your online presence. The primary goal of going online is to get people interested in your property. It is rare for buyers to pursue viewing a property in person that shows online as dimly lit with personal possessions scattered about.
AVAILABILITY
To sell your property you must make it available for people to see. Limited availability or lack of an agent-accessed lockbox can hinder potential buyers from getting their feet in the door. It is a rare buyer that will submit an offer on a house without first seeing it in person. Additionally, blind offers often fall through because they haven't taken the time to properly inspect and view their investment.
Excited to talk more.
The first step is to set up a 15 minute pre-listing phone call to discuss your goals, timeline, and vision for the sale of your property.
Next we will meet in person for a walkthrough of your property and review a Comparative Market Analysis – allowing us to know the range your property will sell for. We will also discuss sales and marketing strategies.
If we are well suited to work together, at this point, we will sign a Listing Agreement which details our mutual commitment, the timeline, and pricing.
Curb appeal matters. I will inventory, schedule and oversee any approved repairs or updates, provide you with options regarding staging and presentation, and arrange top quality marketing artists.
The first impression your home makes will be based on the photographs we supply to the MLS and syndicated real estate websites. We provide top tier photography, architectural descriptions, beautiful floor plans and virtual walk-throughs.
From the time your house hits the market we encourage a flow of interest in the property through a layered social media plan, ample open houses, and strategic invitations.
Agent relationships are a key component of negotiating the best deal for a seller and buyer. I will walk you through the contingencies, financing, and terms to help you make an informed decision that will garner a fair market price and will leave you happy.
After an offer has been ratified I maintain communication and rapport with the buyer’s agent to ensure the timelines are met, the property appraises, and the financing is approved on time.
Then, sign on the dotted line and provide me with an honest review of your experience!
Congratulations, you’ve sold your house!
Preparation + Presentation = Outcome
We guide the process. You are in charge of the decisions.
Staging is the best return on investment when it comes to selling a house. Staged homes sell 30x faster and for nearly 20% more than their un-staged counterparts.
This is because good staging is aspirational. It makes the buyer’s fall in love with the space, the furniture or art, and carry that emotion with them throughout the house.
PROS: Best possible presentation of property.
CONS: Must vacate property. Upfront costs.
SELLERS ROLE:
– Pack and store possessions.
– Vacate the property.
REALTORS ROLE:
– Open title.
– Schedule vendors for repairs and updates.
– Schedule inspections – general, sewer, termite.
– Create a disclosure package.
– Clean, paint and stage the property.
– Create marketing package – photography, floor plan, virtual walk-through.
– Determine aggressive pricing, open house schedule, possible deadline for offers.
– Add Supra lockbox.
– List property on the MLS and syndicated real estate apps/sites.
– Market property.
– Hold multiple open houses.
– Communicate with agents.
– Receive offers and present offers to seller.
– Counter offers.
– Call agents of accepted and rejected offers.
– Open escrow.
– Remain in contact with cooperating agent.
– Provide keys to Buyer’s agent.
Vacating the property is not always feasible in which case it is best to edit your possessions, a process I will guide you through, in order to make your place feel as staged and aspirational as possible.
PROS: Minimal upfront costs and no dramatic upheaval of your life.
CONS: May have less interest and may not present as well. Will need to vacate the property for showings, open houses, and inspections/appraisal.
SELLERS ROLE:
– Store unnecessary possessions and clutter.
– Maintain a clean and welcoming space.
– Stage with possessions of your own or a friend.
– Vacate the property to allow for ample showings.
REALTORS ROLE:
– Open title.
– Provide staging guidance.
– Create marketing package – photography, floor plan, social media posts.
– Determine aggressive pricing, open house schedule, possible deadline for offers.
– Off market social media campaign.
– Hold multiple open houses.
– Add Supra lockbox.
– List property on the MLS and syndicated real estate apps/sites.
– Market property
– Communicate with agents.
– Receive and present offers.
– Counter offers.
– Call agents of accepted and rejected offers.
– Open escrow.
– Remain in contact with cooperating agent.
– Provide keys to Buyer’s agent.
Vacant properties are the easiest to show. If you are not interested in staging your property we can put it on the market empty.
PROS: Easy to show thus maximizing availability for potential buyers to view it. The blank canvas of the space allows buyer’s to imagine themselves in the property.
CONS: May not pull as many heartstrings as a well staged property.
SELLERS ROLE
– Vacate and clean the property.
REALTORS ROLE:
– Open title.
– Schedule inspections – general, sewer, and termite.
– Create a disclosure package.
– Create marketing package – photography, floor plan, and a virtual walk-through.
– Determine aggressive pricing, open house schedule, and deadline for offers.
– Add Supra lockbox.
– List property on the MLS and syndicated real estate apps/sites.
– Market property far and wide.
– Hold multiple open houses.
– Communicate with agents.
– Receive offers and present offers.
– Counter offers.
– Call agents of accepted and rejected offers.
– Open escrow.
– Remain in contact with cooperating agent.
– Provide keys to Buyer’s agent.
If you are considering keeping your home as a rental asset we will gladly help you with property management from marketing the property, holding open houses, finding and reviewing tenant applications, to acting as a point of contact for property repairs. We are here to help!
However being a landlord isn’t for everyone. If you are ready to let it go and find your next home we would happily help you sell.